A website for a trades company is a sales tool that works while you're on the tools. Most visitors arrive on a phone, often with a problem that needs solving today, and they decide within seconds whether to call you or hit the back button. We build sites that answer the three questions every visitor has: do you do this, do you come to my area, and how do I reach you right now.
What a good trades website has to do
It has to convert a visitor into a conversation. Everything on the page either helps that or gets in the way. In practice:
- Phone-first layout. Call and text buttons visible without scrolling, on every page.
- A clear service area. The towns and neighbourhoods you actually serve, named plainly.
- One page per core service, so someone searching "panel upgrade" lands on a page about panel upgrades, not your home page.
- Proof. Licence numbers where your trade requires them, real job photos, recent reviews, years in business.
- Honest pricing guidance. Not a full price list, but enough to set expectations: "most water heater swaps fall in this range, here's what changes the price."
- Speed. A page that takes more than a few seconds to load on mobile data loses people before they read a word.
Who this service is for
Owners whose current site is old, slow, hard to edit or vague about what the company does. It also suits companies that have added a trade or a region and need the site to reflect it. If you are a brand-new operator, a lean five-page site and a strong Google Business Profile are often enough to start; we'll tell you so.
What is included
- Page plan and wording written around your services and towns.
- Design in your brand colours, or alongside a brand identity project.
- Build on a platform you can edit yourself.
- Call tracking numbers and analytics, set up in your accounts.
- Redirect map if we're replacing an existing site.
- Launch checks: speed, mobile layout, broken links, and search engine indexing.
Timeline
A small site for a single-trade company can usually go live within a few weeks of the content being agreed. Larger multi-service, multi-region sites take longer, mainly because good content takes time to gather: job photos, licence details, service-area decisions. The slowest step is almost always waiting on information, so we send a short checklist on day one.
How results are measured
We judge a website on what it causes, not how it looks:
| Measure | What it tells you |
|---|---|
| Calls and texts from the site | Whether visitors take action |
| Quote requests per 100 visitors | How well pages convert |
| Mobile load time | Whether you lose people before they read |
| Search Console clicks by page | Which services and towns bring traffic |
A worked example: if 1,000 people visit a month and 3% call or text, that's 30 conversations. Lifting conversion to 4.5% through clearer pages adds 15 conversations with no extra traffic spend. That's why we fix the site before we buy paid advertising.
What we need from you
A good trades website is built from your real business, so we'll ask for a short list of things early:
- Your licence or registration numbers, where your trade and province require them.
- Twenty or thirty real job photos, taken on a phone, with permission from the homeowner where faces or addresses appear.
- The towns you want more work in, and the ones you'd rather avoid.
- Typical price ranges for your most common jobs, so we can write honest guidance.
- Access to your domain registrar and any existing hosting.
Owners who send these in the first week usually launch weeks earlier than those who don't.
Mistakes to avoid
- Hiding the phone number in the footer or behind a menu.
- Stock photos of strangers presented as your crew. Customers notice, and it undercuts trust.
- One page for every service crammed onto the home page.
- Building on a platform only the designer can edit.
- Launching without redirects, which can throw away years of search history overnight.
Our HVAC websites are the clearest evidence of how we build; the results page links to several live examples. Pricing is on the pricing page, and the website also feeds directly into local search.
Frequently asked questions
Who owns the website when it is finished?
Your company does. The domain, hosting account and site files are registered to your business. If you stop working with us, the site stays with you.
Can you redesign my site without losing my Google rankings?
Usually, if the move is planned. We map every old page to its new address with redirects, keep the content that already ranks, and check Search Console after launch.
Do I need a page for every town I serve?
Only for towns where you can say something genuinely specific: jobs completed, local conditions, travel times. Copy-and-paste town pages with swapped names can hurt more than help.
Are website packages included in the monthly plans?
They change the cost. Elite clients pay half price for Trades.Agency website design packages, and Enterprise clients get the design and build of any package at no extra charge.