Trades.Agency offers five services: brand identity, websites, local search, paid advertising, and reviews and reputation. They work best in that rough order, because each one depends on the one before. A strong ad pointed at a weak website wastes money; a great website nobody can find in the map results earns nothing. This page helps you decide where your company should start.
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Brand identity for trades
A name, logo, truck wrap and uniform system that customers recognise before you knock.
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Trades websites built to get calls
A fast, honest website that turns a phone search into a call, a text or a quote request.
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Local search and Google Business Profile
Show up in the map results for the towns you actually want to drive to.
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Paid advertising for contractors
Search, social and video ads judged on booked jobs, not on clicks.
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Reviews and reputation
A steady, policy-safe flow of real reviews, and a calm plan for the bad day.
A quick way to find your first step
Answer these four questions honestly. The first "no" is usually where to begin.
- Would a stranger recognise your truck, your shirt and your website as the same company?
- Does your website, on a phone, tell a visitor in five seconds what you do, where, and how to reach you?
- When someone in your best town searches for your trade, do you appear in the map results?
- Do you have more recent Google reviews than the two competitors you lose jobs to most often?
If every answer is yes and you still need more work this month, paid advertising is your lever. If answers are mixed, the contact page explains how to book the free consultation, where we'll go through this list together.
Brand identity
Brand identity is the look and name customers remember: logo, colours, truck wraps, uniforms, cards and yard signs. It matters most for companies whose vehicles are their biggest billboard, and for companies that have grown past the "owner's name plus Plumbing" stage. Read more on the brand identity page.
Start here if you are rebranding, merging two companies, adding a second trade, or your trucks still carry the previous owner's look.
Websites
A trades website has one job: turn a search on a phone into a call, a text or a quote request. That means fast load times, a clear service area, honest pricing guidance, proof of licensing where your trade requires it, and contact options above the fold. Details are on the websites page.
Start here if your site is more than four or five years old, isn't built for phones, or you can't edit it without phoning someone.
Local search
Local search is how you appear in Google's map results and local listings, the place most homeowners pick a contractor. The work covers your Google Business Profile, service-area pages, citations and local content. The local search page explains what's included.
Start here if competitors with fewer years in business outrank you in your own town.
Paid advertising
Paid advertising buys visibility now: Google search ads, Local Services Ads where available for your trade, and social or video ads for retargeting. We judge it on cost per booked job, not on clicks. See the paid advertising page.
Start here if you have crews sitting idle and a website that already converts.
Reviews and reputation
Reviews are the proof homeowners read before they call. A review program asks every happy customer at the right moment, in a way that follows platform rules, and handles negative reviews calmly. The reviews and reputation page covers it.
Start here if you do good work but your review count or recency trails your competitors.
What we won't sell you
Part of choosing well is knowing what to skip. We won't recommend a channel your numbers can't support, and we'll say so on the first call. Common examples:
- Ads for a company with a two-week backlog. You don't need more calls; you need better scheduling or higher prices.
- A full rebrand for a one-truck operator who mainly needs a clean Google profile and a readable phone number.
- Dozens of town pages for towns you'd rather not drive to.
- Social media posting as a lead source for emergency trades, where people search rather than scroll.
Saying no to the wrong work is how we keep clients for years instead of months.
How services are bundled into plans
Services aren't bought one at a time off a menu. Each monthly plan covers an agreed scope, and the scope grows with the plan. Two plan perks change the website maths: on Elite, website design packages are half price, and on Enterprise the design and build costs nothing extra. The pricing page lists the plans, and the results page shows what this sequence produced in our HVAC work.
Frequently asked questions
Do I have to buy all five services?
No. Most companies start with one or two. A plan covers a set scope each month, and we agree in writing which pieces it includes before work begins.
Which service brings work in fastest?
Paid advertising usually produces calls within days of launch, provided the website and call handling are ready. Local search and reviews compound more slowly but cost less per job over time.
Can you work alongside our existing web developer or sign shop?
Yes. We often brief an existing developer or wrap shop and take on only the pieces they don't cover. What matters is that one person owns the plan.